TIKTOK ALGORITHM UPDATE EXPLAINED FOR JULY 2023 (How To GROW On TikTok in 2023)

The TikTok algorithm has recently undergone some significant changes, affecting the way content is served to users. These changes include adjustments to posting frequency, content length, and the use of certain features. These updates can impact your views and followers on TikTok, especially if you fail to adapt to the latest algorithm. In this article, we will discuss how you can navigate and optimize your TikTok strategy to increase your followers and engagement.

Understanding Video Length and Format

One key factor to consider is the length of your videos and how it aligns with the format and topic you're focusing on. The days of viral 10-second videos are becoming a thing of the past. To maximize your chances of getting picked up by the algorithm, you need to be strategic with your video length.

For meme or trending content, shorter videos (5 to 11 seconds) are ideal, as they match the quick and concise nature of these trends. Educational content and skits, on the other hand, benefit from being at least 30 seconds long, allowing for more in-depth information or storytelling.

Importance of Single Characters or Objects

Having more than one person or character in your videos can significantly decrease the number of views you receive. However, it's important to note that you can have multiple characters within your video without them necessarily being physically present in the same frame. This could involve incorporating objects or showcasing individuals on-screen. The goal is to maximize viewer engagement and increase the likelihood of your content being shared by the algorithm.

Qualifying Your Content

The updated TikTok algorithm now focuses on showing content to users who have previously shown interest in similar topics. To increase the visibility of your videos, it's important to reverse engineer what your target audience is watching and engaging with. This involves researching the topics they search for, the hashtags they interact with, and the type of content they prefer.

By creating content that aligns with your viewers' interests and preferences, you improve your chances of being shown to the right audience. Before creating a video, conduct a search for your chosen topic. If no relevant videos or those with less than 10,000 likes appear, it may be an indication to choose a different topic.

Post Frequency and Engagement

To grow rapidly on TikTok, it is recommended to post between one to four times a day. The algorithm favors creators who post frequently and consistently. Posting regularly helps you to refine your content creation skills, gain the algorithm's trust, and increase the likelihood of creating a viral post.

While the frequency of posting differs based on your follower count and experience level, new creators should aim for at least one post daily. As your follower count grows, you can focus on higher-quality posts, paying attention to video length, content topics, and other factors discussed earlier.

TikTok's Pushed Features

TikTok currently emphasizes four key features: cap cut templates, trending sounds, green screens, and commission-based shopping posts. Utilizing these features in your content can boost your visibility on the platform.

Cap cut templates offer pre-designed templates to enhance the visual appeal of your videos. Trending sounds have made a comeback and incorporating them into your content can attract more views. Green screens allow for creative backgrounds and visual effects, captivating viewers. Lastly, if you can create content with shopping links or sponsored products, you are likely to get more views, as TikTok wants to encourage users to monetize their accounts.

Overall, understanding and leveraging these features can increase your chances of gaining more views and engagement on TikTok.

Keywords

TikTok algorithm, TikTok updates, TikTok growth, video length, content format, single characters, qualifying content, post frequency, engagement, cap cut templates, trending sounds, green screens, commission-based shopping posts, TikTok monetization.

FAQ

Q1: How does the TikTok algorithm affect views and followers?

The TikTok algorithm plays a significant role in determining the content users see on their TikTok feeds. Understanding and adapting to the algorithm's changes can help increase views and followers by ensuring your content aligns with the platform's preferences.

Q2: What is the ideal video length on TikTok?

The ideal video length on TikTok varies depending on the content format. For meme or trending content, shorter videos (5 to 11 seconds) are recommended. Educational content and skits benefit from being at least 30 seconds long, allowing for more in-depth information or storytelling.

Q3: How can I qualify my content for the TikTok algorithm?

Qualifying your content involves researching the topics, hashtags, and content types that your target audience engages with. By creating content that aligns with their interests, you increase the likelihood of your videos being shown to the right audience.

Q4: How frequently should I post on TikTok?

Posting frequency depends on your follower count and goals. New creators should aim for at least one post per day, while more experienced creators can post up to four times a day. Consistency and regular posting help gain the algorithm's trust and improve your chances of creating viral content.

Q5: What features should I focus on to grow on TikTok?

TikTok currently emphasizes cap cut templates, trending sounds, green screens, and commission-based shopping posts. Utilizing these features in your content can increase your visibility and attract more views on the platform.