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TikTok provides brands with a unique opportunity to engage with customers and fans who create content featuring their products. Arby's capitalized on this trend when they engaged with TikTok creator John Casterline (@h1t1) in a viral back-and-forth. The interaction started when Casterline posted a video showcasing a flat-screen TV that could only display an Arby's menu. Arby's quickly joined the conversation, sparking a trend where other creators showcased screens featuring only an Arby's menu. This humorous exchange led to the return of the Arby's menu and the launch of a limited-time promotion. It exemplifies the increasing trend of community engagement from companies seeking to connect with their customers and fans.

Miley Cyrus will be going live on TikTok to give a preview of her new album 'Plastic Hearts'. The Watermarked series on TikTok allows artists to share their new releases with the community before they are available on streaming platforms. Miley's upcoming live stream will feature an interactive journey inspired by the music and punk-rock aesthetic of 'Plastic Hearts'. She has had a successful year on TikTok, with her music inspiring trends and her cover songs becoming viral hits. Tune in to Miley's TikTok account to hear new music from 'Plastic Hearts' and possibly witness the birth of new challenges.

TikTok and the Elton John AIDS Foundation have joined forces to raise awareness about the AIDS epidemic and work towards ending it by 2030. They will host a live event on World AIDS Day featuring Sir Elton John, TikTok stars, and celebrity guests. The campaign includes an HIV/AIDS Education & Awareness Quiz and aims to dispel myths, promote safe sex, and educate young people about protecting themselves and others. The TikTok community can also donate to the Elton John AIDS Foundation through Donation Stickers.

TikTok is committed to inclusivity and ensuring that people feel safe and inspired to create. To make the platform more accessible, TikTok has introduced photosensitivity features to protect people from photosensitive content. Viewers who come across a photosensitive video will receive a notification inviting them to skip future photosensitive videos. TikTok is collaborating with leading epilepsy organizations to raise awareness about the new features and epilepsy in general. The long-term goal of TikTok is to become the most inclusive and accessible online platform.

TikTok celebrates Charli D'Amelio as the first creator to hit 100 million followers. In less than 18 months, Charli has become one of the most recognized TikTok creators worldwide. TikTok honors her milestone by donating $100,000 to @AmericanDanceMovement. Charli expresses her gratitude and love for her followers. The article highlights some of Charli's notable moments on TikTok.

Undertaker, one of the most iconic Superstars in WWE history, has joined TikTok and made his official debut. He is following the trend of athletes, entertainers, and celebrities connecting with fans through humor, creativity, and authenticity. WWE is honoring Undertaker's 30th Anniversary with a Final Farewell at Survivor Series, which will be streamed live on WWE Network. Fans can participate in the #UndertakerChallenge on TikTok by recreating his famous sit-up pose.

TikTok has introduced widgets that can be added to the home screen of your phone, providing a glimpse of what's trending on TikTok and ensuring that you never miss out on the latest trends. These widgets display the top hashtag of the day and showcase the top videos associated with the hashtag. By clicking on the thumbnails or the hashtag, users can directly access the corresponding video or explore more content related to the same hashtag. To access TikTok widgets, simply go to your iPhone's Search Widgets page, find and tap the TikTok icon, and select the widget of your choice. These new widgets aim to ignite creativity, bring daily joy, and inspire users to explore and express themselves through TikTok's content.

TikTok users are participating in the #OhNo trend, capturing moments of regret. This trend combines music and impending disaster, showcasing incredible failures and reactions. It originated in early September with gaming videos featuring the moment before a player lands a perfect sniper shot, accompanied by the song 'Oh No' by rapper Capone. The videos freeze just before the shot lands, with the lyrics 'oh no' sung. The trend has since expanded beyond gaming, with users using the same format to depict their own real-life disasters. Notable is the use of various TikTok features, such as Green Screen and in-app editing tricks.

TikTok is launching a month-long holiday celebration called #HolidaysOurWay to support and showcase its diverse community of creators, users, and artists. The initiative aims to honor and celebrate different voices and backgrounds, featuring cultural traditions, family food, conversations, and human connections. TikTok will offer a calendar full of LIVE programming and curated creator content, encouraging the community to come together, participate in holiday traditions, and contribute to those in need. The celebration includes weekly TikTok LIVE streams, a holiday version of the popular series 'Dinner with Me,' and new holiday-themed content for the 'Amplify Diverse Voices' video series. Creators are encouraged to share their unique family traditions, cultural celebrations, and favorite memories using #HolidaysOurWay. Happy Holidays!

TikTok has introduced the Family Pairing feature to provide parents with more control and tools to customize their teens' TikTok experience. With Family Pairing, parents can guide their teen's browsing experience by setting limits on search, screen time, and restricted mode. The feature also includes controls for comments, discoverability, and liked videos. TikTok has implemented safety measures in messaging and has a separate TikTok for Younger Users for children under 13. The platform continuously enhances policies to promote body positivity and combat child exploitation. Various resources are available for families seeking online safety information.