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TikTok is a platform that supports creativity and originality, and it has been successful in showcasing videos from college students. Through trending hashtags like #College101 and #DormLife, students share relatable experiences. Campus ambassadors organize events and distribute TikTok merchandise to support the app. TikTok also partners with the Thurgood Marshall College Fund to provide scholarships to students at HBCUs. The aim is to encourage students to show love for their universities. TikTok aims to bring students together and create events that brighten their day.