T

TikTok For Business aims to bring authentic, creative storytelling back into marketing. Brands can connect with the community by embracing authenticity and engaging with users through emotions, actions, and sound. A recent study highlights the importance of authenticity in community and marketing, emphasizing that being real is the new cultural currency. TikTok provides a sense of belonging and acceptance for users, and advertising on the platform is perceived as more authentic and trustworthy. Users enjoy discovering new content and products on TikTok, making it a dynamic platform for brands to be relevant and discovered. TikTok offers a unique opportunity for brands to become part of the cultural fabric through authenticity.

TikTok is proud to introduce #AltRocktober, a month-long event dedicated to honoring alternative rock music and supporting artists on the platform. The event will feature special in-app events, live performances, and interactive streams where artists can engage with their fans. Rivers Cuomo of Weezer will kick off the event with a live performance on Friday. Don't miss out on discovering new talents and enjoying the rock music on TikTok throughout October.

TikTok announces its partnership with the 2020 Billboard Music Awards, serving as the primary voting platform for fan-voted categories. The winners will be announced during the live show on October 14 in Los Angeles.

Discover the latest trends on TikTok, including the #LaptopCat trend where cat owners give their cats their own laptops. Other popular trends include the song "Funny Thing" by Thundercat and the new effect called "Royal Crown". Learn about TikTok creator James Jones and his unique content showcasing traditional dances and his Cree heritage. Stay updated with TikTok's in-app guide to the 2020 US elections and don't miss the live stream featuring Rivers Cuomo of Weezer.

TikTok has revamped its Duet feature with new layouts, offering users more creative possibilities. The new layouts include left and right, react, top and bottom, and three-screen layouts. Users can choose their preferred layout and reposition videos within the frame. This opens doors to new ways of interacting with videos and reinventing existing content.

TikTok has announced the launch of an in-app guide to the 2020 US elections, aiming to provide access to authoritative information and combat misinformation. The guide offers comprehensive information about candidates at all levels, guidance on how to vote in every state, and educational videos about misinformation and media literacy. It is available in multiple languages and includes resources for different circumstances, such as voting for people with disabilities or overseas citizens. The guide can be accessed from TikTok's Discover page and election-related search results, and will be linked at the bottom of election-related videos and videos from verified political accounts. User privacy is a top priority, and interactions with the guide will not impact future TikTok experiences. TikTok's goal is to maintain the platform as a place for authentic content and protect the integrity of the US elections.

TikTok has announced its sponsorship of up-and-coming NASCAR driver Ryan Vargas, showcasing their commitment to diversity and supporting underrepresented voices. This partnership will feature custom TikTok branding on Vargas' racing suit and car, as well as co-marketing opportunities with NASCAR. Vargas, a TikTok creator with a growing following, expresses his gratitude for the partnership and looks forward to racing in the NASCAR Xfinity Series. TikTok's Head of Global Marketing, Nick Tran, emphasizes the platform's support for diverse creators and their excitement to cheer Vargas on in his racing endeavors.

TikTok has released its global Transparency Report for the first half of 2020, highlighting its efforts to ensure the safety and positivity of the platform. In addition to content removal, TikTok has implemented features like Family Pairing and provides resources through its Youth Portal and safety videos. The company also proposes a Memorandum of Understanding (MOU) to collaborate with other platforms in identifying and notifying each other of unsafe content, particularly violent and graphic content including suicide. TikTok prioritizes the safety of its community and aims to bring joy and connection to its users.

TikTok has released its global Transparency Report for the first half of 2020, providing insights into the actions taken to ensure the safety and well-being of its community. The report covers content removals, copyright infringement, law enforcement cooperation, and government agency interactions. TikTok aims to build trust and accountability by being transparent with its community and has opened global Transparency and Accountability Centers for lawmakers and experts to witness how content is moderated and user safety is prioritized. The report highlights TikTok's efforts to promote safety and community, including expanding Community Guidelines, introducing fact-checking programs, launching educational PSAs, and implementing youth safety features. TikTok experienced significant user growth, resulting in increased content removals, but the majority of violating videos were removed proactively. The company also evaluated legal requests for user information and copyright takedown notices. TikTok remains committed to transparency and plans to provide even more information in future reports.

TikTok has become a social phenomenon, revolutionizing content creation and providing entertainment, learning, and business opportunities. Despite concerns about national security, TikTok has taken steps to increase transparency. They have announced a proposal to partner with Oracle as their trusted cloud and technology provider to fully secure user data. This plan also includes establishing and expanding TikTok Global's headquarters in the US, creating 25,000 jobs. TikTok is committed to providing a safe and inclusive environment for its diverse and creative community.