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TikTok has partnered with Shopify to allow over 1 million merchants to create and run campaigns targeted at TikTok's highly engaged community. This partnership aims to make it easier for Shopify merchants to tap into the creativity of the TikTok community, be discovered, and optimize their marketing campaigns. Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard, including installing or connecting their TikTok Pixel and tracking conversions. The TikTok channel also enables merchants to create native, shareable ads using TikTok's creative tools. Additionally, TikTok and Shopify are collaborating on the #ShopBlack campaign to celebrate and amplify Black-owned businesses.

The Muscular Dystrophy Association (MDA) telethon, hosted by Kevin Hart, is making a comeback to raise funds for the MDA and Kevin Hart's charity, Help From The Hart. The event aims to remove barriers and provide equal opportunities and care for children and adults with muscular dystrophy, ALS, and related neuromuscular diseases. The telethon will be streamed live on TikTok on October 24, 2020, featuring a lineup of celebrities and performers to entertain and encourage viewers to support this important cause.

TikTok's Community Guidelines serve as the foundation for maintaining a safe and inclusive app for all users. These guidelines define the type of content and behavior that is not allowed on the platform, helping to foster an authentic and welcoming community.

TikTok users are excited about the expanded #Duet feature! Let's take a closer look at the content related to this trend, including top videos, creators, songs, and effects.

TikTok prioritizes the safety and security of its community and announces a partnership with HackerOne, a leading vulnerability disclosure and bug bounty platform. They are launching a series of TikTok videos for National Cybersecurity Awareness Month to provide safety tips to users. TikTok's security team works diligently to identify and prevent threats, employing advanced technology and collaborating with external experts. The partnership with HackerOne expands their vulnerability disclosure policy to a global bug bounty program, allowing them to tap into the expertise of top security researchers. TikTok is committed to staying ahead in the ever-evolving field of security and ensuring a safe app for its users.

TikTok has partnered with OpenSlate, a trusted provider of brand safety, to ensure a positive and safe environment for brand partners' advertising. Through this partnership, brands can have confidence that their ads are being served alongside brand-safe content. The TikTok Brand Safety Solution, verified by OpenSlate, applies a high level of safety to verify and filter content and categories that appear next to branded ads and content. This partnership allows brands to track where their ads are running through pre-campaign solutions and post-campaign analytics.

Nathan Apodaca's TikTok video featuring skateboarding, cranberry juice, and Fleetwood Mac's song 'Dreams' went viral and had a significant impact on his life and the popularity of Fleetwood Mac. The trend spread across social platforms, leading to remakes and tributes. Mick Fleetwood joined TikTok and posted his own rendition, further adding to the trend's momentum. 'Dreams' experienced a surge in sales and streams, reentering the Billboard charts. Nathan received a new truck from Ocean Spray and donations from fans. His story showcases how TikTok can create life-changing moments and connect artists with fans.

TikTok has partnered with The Lennon Estate and Universal Music Group to bring the music of John Lennon to its community on what would have been his 80th birthday. Users worldwide now have access to 11 of Lennon's most iconic solo musical works for their video creations. To celebrate this milestone, TikTok has also launched a global hashtag challenge, #GimmeSomeTruth, in recognition of Lennon's 1971 protest song. Join the TikTok community and honor one of the greatest songwriters of his generation by participating in the #GimmeSomeTruth challenge.

The #YouHaveTo trend on TikTok has been a mix of heartfelt and sarcastic advice, referencing older videos and inside jokes. It has also brought classic songs back to the forefront of pop culture and showcased the platform's unique features like the color customizer.

TikTok is dedicated to bringing transparency and accountability to the technology industry. They have established Transparency and Accountability Centers, launched a transparency hub, and regularly release Transparency Reports. They have also introduced an elections integrity page within TikTok's Safety Center to protect the platform from misinformation, disinformation, and foreign interference. The page provides detailed information on content policies, enforcement measures, partnerships, and products developed to enhance platform integrity. TikTok takes actions to remove content that violates policies on disinformation, hate speech, and other election-related topics. They remain committed to providing education and authoritative information to their users.