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TikTok is committed to inclusivity and ensuring that people feel safe and inspired to create. To make the platform more accessible, TikTok has introduced photosensitivity features to protect people from photosensitive content. Viewers who come across a photosensitive video will receive a notification inviting them to skip future photosensitive videos. TikTok is collaborating with leading epilepsy organizations to raise awareness about the new features and epilepsy in general. The long-term goal of TikTok is to become the most inclusive and accessible online platform.

TikTok users are participating in the #OhNo trend, capturing moments of regret. This trend combines music and impending disaster, showcasing incredible failures and reactions. It originated in early September with gaming videos featuring the moment before a player lands a perfect sniper shot, accompanied by the song 'Oh No' by rapper Capone. The videos freeze just before the shot lands, with the lyrics 'oh no' sung. The trend has since expanded beyond gaming, with users using the same format to depict their own real-life disasters. Notable is the use of various TikTok features, such as Green Screen and in-app editing tricks.

TikTok is launching a month-long holiday celebration called #HolidaysOurWay to support and showcase its diverse community of creators, users, and artists. The initiative aims to honor and celebrate different voices and backgrounds, featuring cultural traditions, family food, conversations, and human connections. TikTok will offer a calendar full of LIVE programming and curated creator content, encouraging the community to come together, participate in holiday traditions, and contribute to those in need. The celebration includes weekly TikTok LIVE streams, a holiday version of the popular series 'Dinner with Me,' and new holiday-themed content for the 'Amplify Diverse Voices' video series. Creators are encouraged to share their unique family traditions, cultural celebrations, and favorite memories using #HolidaysOurWay. Happy Holidays!

TikTok has introduced the Family Pairing feature to provide parents with more control and tools to customize their teens' TikTok experience. With Family Pairing, parents can guide their teen's browsing experience by setting limits on search, screen time, and restricted mode. The feature also includes controls for comments, discoverability, and liked videos. TikTok has implemented safety measures in messaging and has a separate TikTok for Younger Users for children under 13. The platform continuously enhances policies to promote body positivity and combat child exploitation. Various resources are available for families seeking online safety information.

TikTok users are embracing the #ComingOfAge trend by creating comedic short films inspired by teen movies. The trend features a specific song called 'Coming of Age' by Blondes, which evokes nostalgia from 90s and 2000s movies. Creators have been sharing videos that cover various themes, from small-town dreams to funny teen makeovers. This trend showcases how a song can inspire viral TikTok content and offers a template for creators to explore different video concepts. Additionally, TikTok has brought back the classic song 'Where is the Love' by Black Eyed Peas for a new trend, and the 3D Green Screen effect is gaining popularity among creators. There is also a spotlight on PBHere, an animated and interactive game on TikTok, where users help a character navigate his way out of a small room. In case you missed it, TikTok is amplifying Black-owned businesses and has announced an agreement with Sony Music Entertainment. The vibrant colors of fall are also adding to the lively atmosphere on TikTok.

TikTok has launched Support Black Businesses, an online hub that provides information and support to Black entrepreneurs. This initiative aims to promote awareness, support, and patronage of Black-owned businesses. TikTok is also introducing the #ShopBlack campaign, which encourages users to highlight and celebrate Black-owned businesses through videos and stories. The Support Black Businesses website features over 40 Black Shopify merchants, allowing users to explore their businesses and products. TikTok is committed to supporting and empowering Black-owned businesses, especially during the challenging times of COVID-19.

TikTok has partnered with Sony Music Entertainment to make songs from Sony Music's roster of global superstars and emerging artists available on the TikTok app. This collaboration will allow TikTok creators to incorporate a wide range of music into their content, fostering greater personalization and creativity. TikTok and Sony Music will also work together to drive fan engagement and explore new opportunities for artist promotion. This partnership aims to benefit both the TikTok community and Sony Music by providing access to a vast music library and expanding their reach to connect with fans in innovative ways.

The TikTok community has collaborated with Postmates to create TikTok Treats, a menu featuring popular food trends that originated on TikTok. This exclusive menu is available on Postmates in Los Angeles until November 22. TikTok's partnership with Postmates and local LA restaurants allows fans to enjoy these viral food trends. Inspired by creators like @sulleejessica and @sydneymelhoff, TikTok Treats aims to bring these viral food trends to life. The menu includes cloud bread, whipped coffee, pancake cereal, and a bento box. These food trends can be ordered through the Postmates app, with limited quantities available until November 22.

TikTok is dedicated to supporting its community during the US elections by providing accurate information and ensuring the integrity of its platform. They have implemented policies to prevent the spread of misleading information and have launched an Elections Safety Center. They work with fact-checking partners to ensure content accuracy and will reduce the visibility of content that prematurely claims victory. TikTok will enhance its election guide with resources such as polling locations and voter registration requirements. They collaborate with The Associated Press to provide live election results and include commonly asked questions from the National Association of Secretaries of State.

TikTok has announced 'The Crew League', a basketball tournament featuring popular hip hop stars and their crews. The tournament will take place in Los Angeles from November 7-8, 2020, and the champion will receive a $100,000 grand prize with a charitable component. The event will be livestreamed and hosted by Faze Clan, Justin Combs, 24kGoldn, and more. After the live event, Season One of 'The Crew League' will be released as an episodic series for fans to enjoy.