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TikTok users have created the #MiPan top trend by remixing a Russian cereal commercial. This trend showcases the power of sounds to spread across countries and languages on TikTok, turning anything into a viral sensation on the app. The #MiPan trend started when a Russian user uploaded an a cappella cover of the jingle for the Russian cereal 'Miel Pops.' The track gained popularity and was eventually remixed, leading to unique dances and quirky content. In addition, TikTok introduces the new 'Green Screen Tile' effect, and La Roux's 'Bulletproof' becomes a popular song through a trend about emotional resilience. My Nguyen, known as @myhealthydish, gains a following despite being roasted by Gordon Ramsay. TikTok also announces a deal with UnitedMasters and the 1st Annual Kerwin Frost Telethon Supershow goes live on the platform.

TikTok has become a global platform that sparks creativity, connects people, and raises awareness for important causes. It has launched careers, inspired new hobbies, brought families closer, facilitated learning, and supported charitable initiatives. The TikTok community has made it an integral part of everyday life, influencing various aspects of culture such as arts, food, beauty, fashion, and film.

TikTok has partnered with Amazon to launch an Alexa skill that allows users to explore and create videos on the TikTok app using voice commands. Users can access their favorite features on TikTok, including video searches, sound exploration, and video recording, by simply asking Alexa. This collaboration aims to make the TikTok app more accessible and provide new ways for users to engage with the platform. The hands-free video recording feature opens up endless possibilities for creators, while quick video searches and music exploration make it easier for viewers to find content and sounds. The introduction of the Alexa skill for TikTok enhances the app experience and encourages new forms of creativity.

TikTok's mission is to inspire creativity and bring joy to millions of people worldwide. Our platform allows users to express themselves creatively, enjoy entertaining content, and engage with a diverse global community. We are dedicated to transparency and believe in setting the record straight.

TikTok has partnered with UnitedMasters to provide a platform for aspiring artists to distribute their music directly from the app. This integration allows users to distribute their music to other streaming platforms, while also giving businesses access to a large catalog of new sounds. The partnership aims to help artists translate their TikTok success into career success, while retaining ownership of their work.

TikTok is hosting the 1st Annual Kerwin Frost Telethon Supershow on Sunday, August 16th to raise awareness about racial injustice and raise $5 million for Colin Kaepernick’s Know Your Rights Camp. The telethon will feature performances by various artists and aims to provide a platform for artistic expression and messages of solidarity and peace. TikTok is proud to partner with Kerwin Frost and Colin Kaepernick’s Know Your Rights Camp and has pledged $100,000 to support this cause.

TikTok users have taken lines from the musical Hamilton and created the top trend #NobodyNeedsToKnow. This trend has gained even more popularity on TikTok since the release of the Hamilton film on Disney+. The community has built a trend around a specific sound from the musical, using excerpts from the tracks 'Say No to This' and 'The Reynolds Pamphlet' to tell the story of Alexander Hamilton's secret affair and his public admission to the scandal. TikTok users have followed this concept by using the audio to share personal stories that are better kept private. The success of #NobodyNeedsToKnow can be attributed to its logical name that matches the audio and the ease of creating videos. This trend highlights the power of audio in driving formats and the effectiveness of concise storytelling. It also showcases the trend of users revitalizing popular brands and properties in their content. This trend has served as an organic advertisement for Hamilton.

The Weeknd Experience was a groundbreaking XR music event hosted on TikTok, featuring immersive visuals, a special guest appearance, and a charitable cause. It attracted over 2 million views and peaked at 275,000 concurrent viewers, setting a new record on TikTok. The interactive nature of the experience allowed The Weeknd to engage with fans through comments and guide the visual theme based on their votes. The event also raised $350,000 for the Equal Justice Initiative through the sales of a limited-time merchandise collection.

The TikTok Creator Fund aims to support and reward creators by providing financial incentives. Creators must meet certain requirements to be eligible for the fund, including having a minimum number of followers and video views. The fund was created to encourage creativity and passion in connecting with others. The first recipients of the Creator Fund have been announced, representing a diverse range of talented creators on TikTok.

TikTok expresses concern over the recent Executive Order issued without due process. They have actively engaged with the US government to address concerns but have faced a lack of adherence to the law. TikTok emphasizes that they have never shared user data with the Chinese government or censored content. They are committed to upholding the rule of law and ensuring fairness for their company and users.