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TikTok partnered with McCann Worldgroup to launch a global creative competition called 'Inspire with TikTok'. McCann teams were given one month to develop a TikTok Hashtag Challenge and a Branded Effect to drive awareness for their clients. The top three entries were selected by a judging panel consisting of TikTok and McCann staff, as well as TikTok creators. The winning entry, #MunchScream, from McCann in Oslo, will be transformed into a Branded Effect. For more information, visit the TikTok website.