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TikTok Fashion Month was filled with unforgettable moments, including live streams, collection drops, and musical performances. The event featured top fashion brands like Balmain, Dior, Alice & Olivia, and Puma. The runway shows by Saint Laurent, Louis Vuitton, Prada, Dior, and Balmain were captivating, and special segments like 'Fashion Essentials' and 'Get Ready With Me' added to the excitement. The grand finale, TikTok Runway Odyssey, showcased shows from Puma and Alice & Olivia, with performances by Avenue Beat, Jaden Smith, and Chloe x Halle. Hashtags like #GetTheLook and #Fashion101 connected the community and allowed users to share fashion videos and tips. Despite the challenges of not gathering in person, TikTok Fashion Month provided a safe and front-row seat to the September highlights of the fashion industry.

TikTok provides a platform for musical fans to discover and participate in amazing duets, showcasing their talents and collaborating with others in the musical theater community. The ability to build upon existing art and create multi-part harmonies has made TikTok a unique and engaging platform for musical expression.

TikTok has partnered with The Lennon Estate and Universal Music Group to bring the music of John Lennon to its community on what would have been his 80th birthday. Users worldwide now have access to 11 of Lennon's most iconic solo musical works for their video creations. To celebrate this milestone, TikTok has also launched a global hashtag challenge, #GimmeSomeTruth, in recognition of Lennon's 1971 protest song. Join the TikTok community and honor one of the greatest songwriters of his generation by participating in the #GimmeSomeTruth challenge.

Diplo & Secular Sabbath with Rhye - Looking For Me (Mental Health Awareness) LIVE stream is an event aimed at empowering conversations and raising funds for The JED Foundation. Mental Health Awareness Day is an important opportunity to raise awareness and eliminate the stigma surrounding mental health. It encourages us to reflect on our own emotional well-being and support those who may be struggling. The TikTok community has been inspiring, with users sharing their creativity, thoughts, and personal experiences, including their mental health journeys. TikTok has become a caring and supportive community, where stories, hashtags, and kind comments contribute to a culture of support. This year, we are thrilled to partner with Diplo for a one-hour meditative music experience featuring Secular Sabbath, Rhye, and other surprises. This exclusive event aims to raise funds for The JED Foundation, an organization that empowers teenagers and young adults with the skills and support they need to become healthy and thriving individuals. During the live stream, viewers can show their support by tapping on the live room banner to make a donation without leaving the app. Donations are processed through Tiltify, a charitable fundraising platform.

The #YouHaveTo trend on TikTok has been a mix of heartfelt and sarcastic advice, referencing older videos and inside jokes. It has also brought classic songs back to the forefront of pop culture and showcased the platform's unique features like the color customizer.

TikTok is dedicated to bringing transparency and accountability to the technology industry. They have established Transparency and Accountability Centers, launched a transparency hub, and regularly release Transparency Reports. They have also introduced an elections integrity page within TikTok's Safety Center to protect the platform from misinformation, disinformation, and foreign interference. The page provides detailed information on content policies, enforcement measures, partnerships, and products developed to enhance platform integrity. TikTok takes actions to remove content that violates policies on disinformation, hate speech, and other election-related topics. They remain committed to providing education and authoritative information to their users.

TikTok For Business aims to bring authentic, creative storytelling back into marketing. Brands can connect with the community by embracing authenticity and engaging with users through emotions, actions, and sound. A recent study highlights the importance of authenticity in community and marketing, emphasizing that being real is the new cultural currency. TikTok provides a sense of belonging and acceptance for users, and advertising on the platform is perceived as more authentic and trustworthy. Users enjoy discovering new content and products on TikTok, making it a dynamic platform for brands to be relevant and discovered. TikTok offers a unique opportunity for brands to become part of the cultural fabric through authenticity.

Dua Lipa collaborated with her fans on TikTok to create a new music video for her single 'Levitating' featuring DaBaby. The video includes TikTok talent from around the world and was directed by Warren Fu. Dua Lipa expressed her excitement about the collaboration and the launch of a new TikTok hashtag challenge. 'Levitating' is a track from Dua's album 'Future Nostalgia'.

TikTok is proud to introduce #AltRocktober, a month-long event dedicated to honoring alternative rock music and supporting artists on the platform. The event will feature special in-app events, live performances, and interactive streams where artists can engage with their fans. Rivers Cuomo of Weezer will kick off the event with a live performance on Friday. Don't miss out on discovering new talents and enjoying the rock music on TikTok throughout October.

TikTok announces its partnership with the 2020 Billboard Music Awards, serving as the primary voting platform for fan-voted categories. The winners will be announced during the live show on October 14 in Los Angeles.