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TikTok has partnered with Internet Matters, a non-profit organization, to educate families about digital well-being and address online peer pressure. They are committed to ensuring the safety of all users on the platform and providing practical tools for parents, schools, and users to enjoy the online environment safely. This collaboration follows TikTok's Safer Internet Day initiative and the launch of a video series called 'You're in Control' to raise awareness about in-app safety and privacy settings.