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This agreement between Universal Music Group (UMG) and TikTok aims to enhance collaboration, provide fair compensation for artists and songwriters, and create innovative experiences for the music community on TikTok.

Learn about the incredible journey of @Beauty2thestreetz on TikTok, where she uses her platform to make a difference in the lives of the homeless community in Los Angeles. Discover her diverse content, from beauty and makeup videos to relief services, and be inspired by her passion for helping others.

TikTok creators are embracing their imperfections with the trending hashtag #NotAPerfectPerson. This trend, set to Hoobastank's 2003 hit 'The Reason,' features creators confessing their unflattering personal quirks or actions before lip-syncing the iconic line, 'I'm not a perfect person.' The confessional and comedic nature of this trend has made it popular, with users admitting to various flaws and even forming a counter trend using an augmented sound to proclaim themselves as 'perfect.' These trends highlight the humor in our daily lives and encourage creators to laugh at themselves while inviting others to join in the fun.

TikTok introduces the Creator Spotlight Series to showcase amazing creators and their contributions to creativity and joy. The series starts with Black Trailblazers, highlighting their journeys on TikTok and what it means to be a Trailblazer in the community. The first spotlight is on @taylorcassidyj, a creator known for her inspiring content on Black culture and innovative teaching techniques for Black history.

The NFL is hosting the first-ever TikTok Tailgate, a virtual pregame experience exclusively for the TikTok community, to keep fans connected and hyped for the Super Bowl. The TikTok Tailgate will feature cooking tutorials, interviews with creators and special NFL guests, live musical performances, and more. In addition, several brands are using TikTok to engage with the Super Bowl audience through various campaigns and challenges.

TikTok has announced a new feature to flag videos that contain unsubstantiated content. The platform works with fact-checkers to ensure the accuracy of content, and if a fact check confirms that content is false, the video will be removed. In cases where fact checks are inconclusive or content cannot be confirmed, the video will not be recommended in anyone's For You feed. The new feature includes a banner on flagged videos, notifications to creators, and prompts for viewers who try to share flagged videos. Testing has shown a decrease in sharing and likes on flagged content. The feature will be rolled out globally in the coming weeks.

TikTok is honoring the Black community and celebrating Black excellence with the #MakeBlackHistory campaign. They will be highlighting individuals who are making a difference through TikTok LIVE programming that celebrates Black creators and artists. The campaign aims to respect and recognize the past, present, and future of the Black experience.

WPP and TikTok have formed a global partnership that allows WPP agencies and clients to leverage the impact and reach of the TikTok platform. This partnership provides unique access and capabilities on TikTok for WPP clients, enabling them to benefit from the platform's advertising products and stay at the forefront of innovation. WPP will have early access to advertising products in development on TikTok, collaborate on marketing API integrations and next-generation formats, and work with its creator community to build a diverse network of creators. WPP and TikTok will also co-create a training and accreditation program for WPP agencies, enhance brand safety, and conduct market-leading research to guide brands on TikTok best practices.

TikTok creators have embraced the #SeaShanty trend, breathing new life into older songs and styles. The platform's ability to turn lesser-known genres into trends is showcased through the surge of sea shanty content. Additionally, the popular track 'Rasputin' by Boney M has found new popularity on TikTok. The app also offers various effects, including the Teleport effect, which allows users to change their video backgrounds. Brittany Tomlinson, known as Brittany Broski, is a successful TikTok creator who gained fame as the 'Kombucha Girl.' Overall, TikTok provides a platform for creators to showcase their talents and create viral trends.

TikTok has launched the "For You Podcast" hosted by Brittany Tomlinson, also known as Brittany Broski. The podcast features interviews with popular TikTok creators such as Frankie Jonas and Boman Martinez-Reid, offering insights into their journey as creators and favorite locations for content creation. Produced in partnership with the Gallery Media Group, the podcast gives listeners a deeper look into the lives of their favorite TikTok creators and what it takes to become a TikTok star. The podcast is available on major streaming platforms and airs every Wednesday on TikTok LIVE.